Channels

WhatsApp, Instagram and Messenger — and why they end up needing one inbox.

Channels Aug 20, 2026 · 5 min read

Can one AI assistant answer on WhatsApp, Instagram, and Messenger from the same catalog?

Yes for the assistant and its business information: you can use one catalog, one set of delivery and return policies, and one AI assistant across all three inboxes. No for channel connection: you still connect WhatsApp, Instagram, and Messenger to whacl individually, but you do not rebuild the assistant or maintain three versions of the same answers.

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Channels Jul 15, 2026 · 4 min read

WhatsApp vs Instagram vs Messenger: where your customers actually message you

Most businesses end up managing all three anyway. Here's how to think about which channel gets which kind of customer — and why they end up needing one shared inbox.

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